Designing for Decision: Improving Booking Efficiency on Airbnb
Applying product design thinking to streamline Airbnb’s trip planning flow to reduce decision fatigue.
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Product Design
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Usability Testing
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Webflow Design
Problem
Decision Fatigue During Booking
Users often face decision fatigue and abandon the booking process due to an overwhelming number of options and unclear spatial context.
Concept
A Comparison Tool to Support Better Decision Making
A product design project featuring an in-depth comparison tool paired with an immersive map view to support easier, more confident decision-making.
Tools
Figma
Figjam
Team
Atisha Kudesia
Fiona Szeto
Timeline
2
Months
Features
Comparison Feature in Wishlists to Elevate User Workflow
We placed the comparison feature to the wishlist section, aligning the experience with users’ natural booking rhythm and reducing cognitive friction.
Surfaced Key Parameters to Speed Up Decision-Making
We included spotlight essential decision-making elements—like price, rating, and standout tags—in the comparison feature, making it easier for users to scan and shortlist stays.
Added Location Context to Maps for Smarter Booking
We enhanced the maps interface with hover-based previews and overlays that surface context like restaurants, attractions, and transit—supporting more informed location-based decisions.
