Hello,
I'm Fiona Szeto!

An interaction designer creating research-driven digital and physical systems that push people to experience the world more playfully.

An interaction designer creating research-driven digital and physical systems that push people to experience the world more playfully.

Research Listens.

Research Listens.

Design Protects.

Design Protects.

Play Expands.

Play Expands.

Scroll to explore

Scroll to explore

FEATURED WORK

Connect the Stars

Connect the Stars

A sensory-driven puzzle game exploring how light, sound, and haptic feedback shape user experience

A sensory-driven puzzle game exploring how light, sound, and haptic feedback shape user experience

#

Game Design

#

Game Design

#

Physical-Digital Interaction Design

#

Physical-Digital Interaction Design

#

Physical Computing

#

Physical Computing

The Smart Bookmark Companion (SMARK)

The Smart Bookmark Companion (SMARK)

Combining physical and UI design to support multi-book tracking and build readers’ social connections.

Combining physical and UI design to support multi-book tracking and build readers’ social connections.

#

Product Design

#

Product Design

#

Physical-Digital Interaction

#

Physical-Digital Interaction

#

UIUX Design

#

UIUX Design

Gravity Kitchen

Gravity Kitchen

A spatial cooking game designed to foster collaboration and connection among families

A spatial cooking game designed to foster collaboration and connection among families

#

UX Research

#

UX Research

#

Physical Computing

#

Physical Computing

#

Game Design

#

Game Design

Airbnb Resign

Airbnb Product Design

Airbnb Product Design

Applying UI/UX design to streamline Airbnb’s trip planning flow to reduce decision fatigue.

Applying UI/UX design to streamline Airbnb’s trip planning flow to reduce decision fatigue.

#

Product Design

#

Product Design

#

Usability Testing

#

Usability Testing

#

Webflow Design

#

Webflow Design

ABOUT ME

Fiona Szeto

I design research-driven experiences at the intersection of psychology, AI, and play.

My background in psychology shapes how I approach design — not just understanding what people need, but also the psychological influence and impact design has on people. I'm drawn to work that's thoughtful, cross-platform, and a little more playful than it needs to be.

I design research-driven experiences at the intersection of psychology, AI, and play.

My background in psychology shapes how I approach design — not just understanding what people need, but also the psychological influence and impact design has on people. I'm drawn to work that's thoughtful, cross-platform, and a little more playful than it needs to be.

Currently open to interaction design, product design, and creative technologist roles, as well as freelance opportunities.

Currently open to interaction design, product design, and creative technologist roles, as well as freelance opportunities.

MY CORE DESIGN PRINCIPLES

Research Listens.

Design Grounded in People

Great design starts with understanding people. Not just their needs, but the stories, emotions, and behaviors that shape meaningful experiences.

Design Protects.

Designing for Impact, Not Exploitation

Consider the psychological influence design has on people. Build experiences that serve humanity's best interest, not just engagement metrics.

Play Expands.

Experiencing the World Beyond the Screen

Combine physical and digital systems to create playful experiences that push people to see and engage with the world in new perspectives.

MY CORE DESIGN PRINCIPLES

Research Listens.

Design Grounded in People

Great designs starts by understanding people. Research helps uncover the stories, emotions, and behaviors that shape meaningful design.

Design Protects.

Designing for Impact, Not Exploitation

Consider the psychological influence design has on people. Build experiences that serve humanity's best interest, not just engagement metrics.

Tech Expands.

Experiencing the World Beyond the Screen

Combine physical and digital systems to create playful experiences that push people to see and engage with the world in new perspectives.

Create a free website with Framer, the website builder loved by startups, designers and agencies.